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Written by Adriane Berg
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Wednesday, 21 October 2009 12:02 |
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I have been researching the plasticity of the brain as we age. This is all part of a grant from the Department of Aging of the State of New York to the Mental Health Association of Rockland County, to which I am a consultant. The grant feels like my baby because I conceived of a trial program at which seniors would take brain fitness exercises for a healthier mind set. We call our initative, “Strong Brain, Fit Brain, Smart Brain.” Part of the effort is to have at last 500 residents engage in an 18 month brain training program, and we emerge with a manual called “Celebrating the Aging Brain.” We want to show that elders are not all senile, demented or even forgetful. We hope to change how we all regard the mind of the elder. In a time of financial scams, our oldest citizens are most flimflammed. It’s easy to see them as stupid, as well as vulnerable. In fact, the rich and educated are just as vulnerable. We don’t want a double punishment to come from all these crippling scams, financial loss and further ageist prejudice. I am finding that brain plasticity allows for brain improvement and development at any age. Our marketing question is “What is the profile of the senior that is willing to engage in brain fitness exercises?” Do they also exercise? Read? Study? Have hobbies? Is there a cross over? Are they excited about life? Happy with their aging? Or perhaps not. Stay tuned.
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