For Immediate Release:  Stuart Bochner
Generation Bold
908 236 8148
908 236 8149
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.CriticalPathSuccess.com

New Program Reveals Secrets of Profit Making for Non Profit Organizations

Lebanon, New Jersey - March, 16 2009 - The economy and the aging of America has created a disaster scenario for many senior service programs. As funds dry up, need increases. But nonprofits are fighting back with innovative for profit programs, that monetize their services and keeps them going. Adriane Berg, CEO of Generation Bold, a marketing company that reaches boomers and seniors, has created a tutorial that brings staff, boards and directors immediately up to speed with for profit skills. "I started my career as Legal Counsel to the Community Service Society and lived through a deep recession with them," says Berg. "We learned quickly to market, brand and promote our services and never had to skip a beat." Critical Path Success Business Growth makes miracles happen, as business newbies learn how to use the internet, direct marketing, and traditional for- profit techniques to sell their message, along with their services or related products.

With Critical Path Business Growth, nonprofits gain the same skills that veteran marketing, business growth, branding, advertising, and sales professionals have acquired. "As a consultant to age friendly communities like Rockland County in New York State, and direct service programs like Senior Centers in New York City, I know the importance of their work in the lives of seniors. We will survive with the know how to make the money we need in this crisis," asserts Berg. Berg, who is on the board of the Women's Leadership Exchange and money columnist for Balance Magazine and New Jersey Life, will promote the program consisting of a 200 page manual, 12 audios, a work book, and four teleseminars in 2009, to make sure nonprofits have all they need to succeed in keeping programs going. The tutorial includes: How to choose a product or services to monetize How to craft ad and e-mail campaigns How to hold seminars that really sell How to be savvy at ad buying in print, radio, TV and the Internet How to form a Master Mind Groups that bring nonprofit leaders together How to acquire powerful lists free or cheap How to use Spokespersons for instant credibility How to write a sales letter with templates The program launches at the American Society on Aging and National Council on Aging Conference in Las Vegas, and then seminars and teleseminars are conducted nationwide through health and other nonprofit consortiums.

The tutorial can be ordered at the NCOA/ASA conference book pavilion and on line at www.CriticalPathSuccess.com. Part of the proceeds from the program will go to support the Hunterdon Medical Center Hospice Program.

Adriane G. Berg is CEO of Generation Bold a leading firm in marketing, consulting and sales training for companies seeking to reach the boomer and active senior markets. She is author of 13 books including, "How Not to Go Broke at 102," Wiley 2008, winner of an Emmy for TV programming on FNN, and a founder of the National Academy of Elder Law Attorneys. She has designed hundreds of seminars and acted as event consultant for top corporations, profit and non-profit organizations. www.GenerationBold.com, www.AdrianeBerg.com

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 I am off to the National Counsel on Aging, American Society on Aging Conference-I did a few things differently this year:

1. I concentrated on bringing press releases

2. I invited people to lunch before hand

3. I invited friends for drinks so I would have fun

4. I took powdered protein so I wouldn't get tired

5. I created press releases to drop at the press room

6. I paid for a few room drops-for 2-3 dollars you can send invites to your talk directlty to an attendee's room, even hang a note on their door, if you don't know how to find them, the hotel will not reveal their room but will deliver the note

7. I will use voice mail and leave notes at the registration desk to invite more people to my talk

8. I got a list of phone numbers of attendees and sent a broadcast voice mail to several inviting a get together.

It's a mad house-you must reach out.

What do you do to enhance a conference effectiveness?

I just wrote two press releases in about 5 minutes. I used the free tool provided by John Jantsch. There are many free press release templates available, but John comes off as such a "mensch" on the internet I used his. I never met the guy, but I like his free and freebie style.
 
You can access the tool by visiting:
http://www.ducttapemarketing.com/IPR.htm

AFTER I USED THE TEMPLATE JOHN SENT ME THIS E-MAIL:
 
"Make sure you bookmark the site so you can come back and use
it over and over again."
 
"Don't forget to consider a donation to the Ronald McDonald
House if you find Instant Press Release helpful. There is a
donate button on every page of the program to make it easy
for you.

Also, please send me examples of the releases you have written
with the program and I will post them on my web site, giving
you even more exposure.

Send completed releases to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Thanks
John Jantsch
816-866-DUC-TAPE (382-8273)
www.DuctTapeMarketing.com"

If you have difficulty deciding on what images to use in ads or websites, when trying to attract older clients and customers, here are some quickie rules to follow:

 .  Do use photo images, even if you must test them

.  Appeal to emotions, as seniors make quick judgments based on past experience. First impressions are highly influential. Use full pictures, with people, show faces

. Show people having fun at a recognizable activity

. Make the activity something accessible, like a beach, reading together, dog walking, restaurant

. Make it seem natural, not posed

. Make colors vibrant-we want to see it. Nothing fuzzy or floating

. Keep it simple, one picture no collages. If you show a product, just show it, don’t show it being used 

Generation Bold tip-use a picture of yourselves, if you are boomers or seniors. ARRANGE YOUR STAFF IN A FUN LOVING, NATURALLY POSED GROUP AND CLICK AWAY.  No stiff high school year book style photos.