Need a Speaker?
Do you need a keynote speaker or conference trainer or workshop presenter? Adriane G. Berg is a leading expert in marketing, consulting and sales training for companies seeking to reach the baby boom and active senior markets. She has designed hundreds of seminars and acted as event consultant for top corporations, profit and non-profit organizations.
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Are You In the Travel Industry?
If so, make Ageless Traveler a business centerpiece. Let us show you how to attract the lucrative boomer and active senior market. Travel is the number one post retirement wish for 87% of boomers surveyed in an AARP study. Let us show you how to overcome travel fears, and the current economy with the strongest marketing outreach for the travel industry. This is designed by from travel writers and insiders who know how to reach your market.
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Our Critical Path Success ™ Coaching method is the most effective and inspiring way to develop your business. It is a 29-week, one on one program that identifies your skills, your market, your path to reaching prospects and closing sales, in a uniquely designed manner that is only yours. Learn more.
Are You an Attorney or CPA?
If so, you probably are excellent at helping clients and unschooled in marketing or branding. Consider a groundbreaking internet presence that is compliant, dignified and makes you a leader in your field. See an example at Longevity Law.
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Generation Bold Blog
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Written by Adriane Berg
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Saturday, 14 February 2009 20:07 |
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I am a Friendly Visitor to a 95 year old woman. Every Saturday I spend an hour with her. But the time flies so quickly it is usually closer to two hours. This day I decided to give myself a Valentine’s Day gift by asking her whether she had a recipe for great longevity. I thought she would say, “Just luck,” or that her parents were long lived. But, she actually gave me a recipe; I pass it along to you. The basic premise is that oatmeal lowers cholesterol and increases health. Also, as she says, “Never be hungry before bed, you won’t sleep. And always eat breakfast.” My companion showed me ever y thing in her refrigerator and it was meatless, but filled with milk, cookies and Meals on Wheels leftovers. The secret ingredient to health was the oat meal recipe she prepared, herself. Here it is: Ingredients 30 prunes (buy the pitted ones as they cheaper, and you such on the pits) Handful of black or white raisons (this is optional, but if you use raisons do not count them, some things in life should be random) Amount of Oatmeal for each of 15 servings as indicated on the box (she used 15 spoonfuls regular cooked oatmeal, not instant, her brand is Quaker’s) One spoonful of Wheatena One HEAPING spoonfull of Miller’s Bran Equipment 15 Styrofoam cups (do not be wasteful-wash them out and use them several times) One tablespoon One quart pot Directions Dice 30 prunes Add raisons if desired Add Wheatena Add oatmeal Add Miller’s Bran Add water as directed on the Oatmeal box Boil until thick Spoon evenly into 15 cups Eat the first serving hot for breakfast Refrigerate the remainder Reheat in microwave or eat cold with hot or cold milk for breakfast Eat when hungry Eat before bedtime Now you will still be cooking at 100. Do you have any Longevity recipes to share with us? Please do so.
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Written by Adriane Berg
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Wednesday, 11 February 2009 19:41 |
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Consider this the warning for the day. I have been noticing a fair amount of advertising playing into the fear of cognitive loss as we age. This is typical of knee jerk marketers who figure that as long as fear is playing in the economy, they may as well latch on to it in other areas. Don't go there. Boomers are optimists. Seniors who lived through the depression are hard core survivalists. They trust in the future. They are not going o get dementia. Most often are right. Fewer than 1 in 5 adults over age 65 experiences moderate to severe memory impairment.* So if you have been tempted to play into fear, other than financial, forgetaboutit, as they say in New Jersey. *Source: Federal Interagency Forum on Aging-Related Statistics, Older Americans Update 2006: Key Indicators of Well-Being (Washington, DC: Federal Interagency Forum on Aging-Related Statistics, 2006).
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Written by Adriane Berg
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Sunday, 08 February 2009 13:57 |
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We have now officially launched our 200 page manual and work book on business development called, Critical Path Success™. Please visit www.CriticalPathSuccess.com to access free excerpts from the text and a free audio; and see the table of contents.We are most excited about the material and audio on how you can become press. We reveal how you, personally, can enter the world of journalism to promote your product or service and also serve your clients better. Meanwhile, I have reprinted a basic but helpful article on how to get traditional publicity by offering your company as an expert in its field:We have now officially launched our 200 page manual and work book on business development called, Critical Path Success™. Please visit www.CriticalPathSuccess.com to access free excerpts from the text and a free audio; and see the table of contents.We are most excited about the material and audio on how you can become press. We reveal how you, personally, can enter the world of journalism to promote your product or service and also serve your clients better. Meanwhile, I have reprinted a basic but helpful article on how to get traditional publicity by offering your company as an expert in its field: A Commonsense Approach to Getting Free Publicity by MaryEllen Tribby (01/14/2009) Of the many channels of marketing, public relations is one that no business should ignore. And because PR is nearly free, that makes it an ideal channel for small and start-up businesses.So how do you get your company and/or product mentioned on television and in the newspapers? You start by understanding what they are looking for. Generally speaking, they are looking for two things: News about subjects their readers are already interested in (i.e., Britney Spears - not you). Captivating and/or curious tidbits to fill in the gaps. It is only into this second category of “news” coverage that you can hope to find a welcome place for your public relations campaigns.It’s unlikely that the media will be interested in any sort of news about your business. Yes you may be able to get news about your company published in an industry trade journal, but what good is that? Your customers aren’t reading trade journals. They are watching TV and reading USA Today.So begin with this: What you won’t do. You won’t waste your time and resources sending out press releases to the national media about company news. And if you do announce corporate news in industry periodicals, it will not be with any hope that it will boost your sales.What you will do is figure out, first and foremost, which news media you want to be in, and then figure out how to create curious and captivating stories that relate to your business. This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit http://www.earlytorise.com. Let’s hear from you with hints and tips that really worked for you, your real life successful PR story, and we will include you and your business in our Critical Path Success™ materials.
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Written by Adriane Berg
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Friday, 06 February 2009 19:15 |
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Just a quick tip that may save you a fortune in list buying mistakes. Many times you are tempted to buy a list of the type of client you would like to have. This is a fine test method to see if you can branch into new areas. But in these times, when every dollar counts, you may not have testing resources. Still, you need to continue generating clients through e-blasts, voice blasts, direct mail etc. So think about your CURRENT BEST client. Describe them in detail. Every aspect of who they are is important. Geography, field of endeavor, who referred them , or how they got to you, gender, ethnicity, size of group or organization. Have at least 20 attributes of your current best client. Buy a list that closely resembles them. That's the ticket to good lead generation at a time when testing the "ideal" might be too risky.
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Written by Adriane Berg
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Tuesday, 03 February 2009 21:24 |
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So you are wondering how some people have set up so many social marketing sites and keep up with all of them.
If you want the world of FACE BOOK, LINKED IN, etc. to get your marketing messages and public relations releases at the same time, here's a tip: Register at www. ping.fm, choose all the social networks to which you belong. Also check out the ping list of social networks and use the prompt to choose any new networks/blogs/IM services to which you wouldl like to belong. From then on, you can post your entries and click PING IT. The messages all get delivered at once.
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