Need a Speaker?
Do you need a keynote speaker or conference trainer or workshop presenter? Adriane G. Berg is a leading expert in marketing, consulting and sales training for companies seeking to reach the baby boom and active senior markets. She has designed hundreds of seminars and acted as event consultant for top corporations, profit and non-profit organizations.
Learn more about Adriane.
Are You In the Travel Industry?
If so, make Ageless Traveler a business centerpiece. Let us show you how to attract the lucrative boomer and active senior market. Travel is the number one post retirement wish for 87% of boomers surveyed in an AARP study. Let us show you how to overcome travel fears, and the current economy with the strongest marketing outreach for the travel industry. This is designed by from travel writers and insiders who know how to reach your market.
Need a Coach?
Our Critical Path Success ™ Coaching method is the most effective and inspiring way to develop your business. It is a 29-week, one on one program that identifies your skills, your market, your path to reaching prospects and closing sales, in a uniquely designed manner that is only yours. Learn more.
Are You an Attorney or CPA?
If so, you probably are excellent at helping clients and unschooled in marketing or branding. Consider a groundbreaking internet presence that is compliant, dignified and makes you a leader in your field. See an example at Longevity Law.
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Generation Bold Blog
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Written by Adriane Berg
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Sunday, 01 February 2009 23:42 |
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To all of you in the financial industry, read this excerpt. It confirms what I have been saying for 5 years: "People over age 60 now constitute the fastest growing segment of computer users and information seekers on the World Wide Web, according to the National Institute on Aging and the National Library of Medicine. According to Jupiter Communications, over 58% of those over age 50 are online. Furthermore, Suddenly Senior reports that the over 50 age bracket has an average network almost twice that of the national average and they hold 70% of all money market accounts and certificates of deposit assets. An online survey of 1000 visitors to www.thirdage.com found that online consumers over 50 are eager to learn about new products and services and are tolerant, and often interested in online advertising, according to the National Institute on Aging and the National Library of Medicine. In fact, people over 50 are likely to share what they learn online with their network of family and friends. What are they looking for? According to Forrester Research, they are looking for their financial advisor website to support the messages of the financial advisor. So when the financial advisor is talking about tax free income or alterative minimum taxes or required distributions from IRAs, the clients are expecting to find supporting content and tools on the website. Remember with seniors theres a lot of show me in their attitudes. They expect to find calculators, so they can see for themselves how much their IRA might shrink from income and estate taxes. They expect to find supporting articles that teach them more about estate tax planning or building an investment policy when their advisor is talking to them about those concepts." Reprinted with permission from the Ezine: AdvisorMarketingNews.com- “Delivering Todays Trends the Advisor Professional” (http://www.advisormarketingnews.com/)
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Written by Adriane Berg
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Saturday, 31 January 2009 18:26 |
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They are thinking about financial loss. And they are worried. Very Worried. Wall Street Journal Report: In the 12 months after the U.S. stock market hit its record peak in October 1 trillion was lost in 401k plans, $2 trillion if individual retirement accounts (IRAs) are counted. Those 55-64 lost 25% on average of their nest egg. Employee Benefit Research Institute. The Wall Street Journal, suggests that is an underestimate. Other research shows that a shift from concern over college planning to concern over retirement planning is complete. No matter what business you are in, make the economy the centerpiece of your marketing. Price declines, sales, free service, emphaisi on maintenance services, price freezes, old fashioned lay away plans and store credits, lower price point items and sevices. Show simple acknowledgement that times are different. Every ad should show understanding and respect for the situation. How have you tried to do this? Let us know in your comment page, and I will give you feed back from myself and other experts in crisis selling and business devlopment.
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Written by Adriane Berg
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Wednesday, 28 January 2009 19:48 |
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It’s amazing how many cards I used to come home with after a networking session, business party, conference, expo, seminar etc. In short order I forgot who the people were, why I thought their card was important and what category to file it in. Not any more. Here are my top 5 rules of networking. And these are practiced by me as a religion. I get most of my business through networking live! #1. Network Where You Have Fun. IF I AM ENJOYING MYSELF, PEOPLE GRAVITATE TO ME, AND I DO NOT HAVE TO DOG THEM. #2. Getting cards in more important than giving cards. Collect! #3. Ask out right for what you want. If someone is special to your business tell them why and ask for anything from a card, to a meeting, to immediate business if that is what you are after. #4. Write a name on the back of each card you collect, draw a picture, do whatever it takes to remember them when you get back to the office, including where you met. #5. Use Card Scan to get them into your data base, which should be categorized. Put them in several categories, if appropriate. #6. Get in touch within 48 hours or less. For e-mail and other “frequent touch” programs, contact me at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
to learn how we can help keep you in touch as you build your list
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Written by Adriane Berg
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Monday, 26 January 2009 18:01 |
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I just came back from a great weekend judging media submissions for the famous Gracie Awards--TV, radio, etc., for women or by women. It was mentioned that the first thing to go in a recession is the money for your education, and conferences. Don’t drop these things. You must make an investment in yourself, no matter the economy. I know that this may not be the most hard Core blog info I can send. But, it may be the most important. Take a look at each education solicitation you receive. If you believe it will help your business, call the producer of the event (not the registration arm.) Ask for a discount, offer to help out as staff, do what you can to get a price reduction. The Critical Path Success ™Method of Business Development www.criticalpathcuccess.com will show you legitimate ways to become press/media and go to many events free. But if you already have a column or radio show, offer to promote the event in return for a ticket. Become the “media partner” for the class, event, etc. Let me know your positive nod negative experiences in making education cheaper in this economy.
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Written by Adriane Berg
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Friday, 23 January 2009 17:56 |
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Internet radio is wonderful, free and great way to get your marketing message across. But it gets very few listeners unless you drive traffic to it, and therefore no sponsors. If you get a sponsor they will stop when they realize they get poor results. I have been on broadcast radio for 20 years, and have a show on BlogTalk radio http://www.blogtalkradio.com/stations/FinancialFitnessRadio/The-Longevity-Club. My top suggestion, if you want to monetize an Internet show, is to partner with a print or Internet radio sales rep and have them add your program on as a premium when their client buys an ad in their outlet. Drive any possible clients to them and let them pitch and close. You be the star.
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